{"id":17637,"date":"2014-04-17T14:14:42","date_gmt":"2014-04-17T21:14:42","guid":{"rendered":"http:\/\/barbarafalconernewhall.com\/?p=17637"},"modified":"2014-04-17T14:14:42","modified_gmt":"2014-04-17T21:14:42","slug":"the-sad-state-of-the-supermarket-strawberry","status":"publish","type":"post","link":"http:\/\/server.stagingweb3.net\/barbarafalconernewhall\/the-sad-state-of-the-supermarket-strawberry\/","title":{"rendered":"The Sad State of the Supermarket Strawberry"},"content":{"rendered":"<figure id=\"attachment_17642\" aria-describedby=\"caption-attachment-17642\" style=\"width: 580px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/barbarafalconernewhall.com\/2014\/04\/17\/the-sad-state-of-the-supermarket-strawberry\/\" rel=\"http:\/\/barbarafalconernewhall.com\/2014\/04\/17\/the-sad-state-of-the-supermarket-strawberry\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-17642 \" title=\"oversized-strawberry\" src=\"http:\/\/barbarafalconernewhall.com\/wp-content\/uploads\/2014\/04\/IMG_2390-2-580x387.jpg\" alt=\"An oversized red strawberry is bigger than the bowl of the spoon it rests on. Photo by BF Newhall\" width=\"580\" height=\"387\" \/><\/a><figcaption id=\"caption-attachment-17642\" class=\"wp-caption-text\">The supermarket strawberry Jon brought home the other day. It was bigger than the bowl of a teaspoon. <em>Photo by BF Newhall<\/em><\/figcaption><\/figure>\n<p>I\u2019m worried about the strawberry. It\u2019s too late for the tomato. Its innards were transformed into colorless, flavorless \u2013 but easily shippable \u2013 pulp decades ago. Which is why I\u2019m concerned about the strawberry. Is it going the way of the tomato?<\/p>\n<p>Jon brought home a plastic bin of them the other day. They were huge, almost <!--more-->as big as ping pong balls. Other than that, they looked just like strawberries.<\/p>\n<p>I rinsed one off and took a bite \u2013 strawberry on the outside, but chewy, flavorless pulp on the inside. I could have been biting into an eggplant, a baked potato \u2013 a tomato.<\/p>\n<p>Here\u2019s a piece I wrote when I was a columnist at the Oakland Tribune. It&#8217;s an elegy to the old-fashioned tomato with its slippery, juicy core. Let\u2019s hope I won\u2019t have to write one about the sad state of the supermarket strawberry.<\/p>\n<p><em>By Barbara Falconer Newhall, The Oakland Tribune, Sunday, July 5, 1987<\/em><\/p>\n<p>Tomatoes. Remember tomatoes?<\/p>\n<p>Decades ago, before scientists the University of California at Davis went to work on it, the tomato was a food one could serve without embarrassment.<\/p>\n<p>It could hold its own sliced and served naked on a platter. It needed no adornment.<\/p>\n<p>Tomatoes were juicy, tangy-sweet and had a bright, tomato-red color.<\/p>\n<p>(Tomato red, for those of you too young to remember the original, is the color of the lipstick<\/p>\n<figure id=\"attachment_17646\" aria-describedby=\"caption-attachment-17646\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/barbarafalconernewhall.com\/2014\/04\/17\/the-sad-state-of-the-supermarket-strawberry\/\" rel=\"http:\/\/barbarafalconernewhall.com\/2014\/04\/17\/the-sad-state-of-the-supermarket-strawberry\/\"><img decoding=\"async\" class=\"size-large wp-image-17646 \" title=\"pulpy-strawberries\" src=\"http:\/\/barbarafalconernewhall.com\/wp-content\/uploads\/2014\/04\/IMG_2441-2-580x387-500x333.jpg\" alt=\"Huge strawberries look like strawberries on the outside, but whitish and pulpy inside. Photo by BF Newhall\" width=\"500\" height=\"333\" \/><\/a><figcaption id=\"caption-attachment-17646\" class=\"wp-caption-text\">The supermarket strawberry. Just for the record &#8212; tell the grandchildren &#8212; strawberries used to be as red on the inside as they were on the outside. That goes for tomatoes, too. <em>Photo by BF Newhall<\/em><\/figcaption><\/figure>\n<p>Marilyn Monroe used to wear\u2014back in the days when a luscious woman was also called a tomato.)<\/p>\n<p>The worst thing you could say about the tomato back then was that if you put a slice of one on your plate, its juice tended to ooze its way over to your fried chicken, making it soggy.<\/p>\n<p>But gone are the days of the tomato, animal and vegetable.<\/p>\n<p>Todays\u2019 tomato is pink, not red. It is thick-skinned and meaty. It does not ooze. It is as dry and gritty as a raw potato.<\/p>\n<p>It was in the late \u201960s that scientists at UC-Davis, where the national tomato gene pool resides, began to redesign the tomato.<\/p>\n<p>They bred varieties with thick skins and meaty innards, tomatoes tough enough to withstand machine picking, transportation to market and a ride in a shopping cart underneath a can of tuna.<\/p>\n<p>As a result, my children, who have 10 years of eating experience between them, have yet to sample their first bacon, lettuce and tomato sandwiches.<\/p>\n<p>They know the difference between an enchilada and an egg roll. They are not flummoxed by an artichoke.\u2019<\/p>\n<p>But they have never set teeth to a BLT.<\/p>\n<p>The whole point of the BLT, after all, is to contrast the crunchy saltiness of the bacon and the slippery, juicy sweetness of the tomato.<\/p>\n<p>What would be the point of a bacon, lettuce and potato sandwich?<\/p>\n<p>If the tomato has been on the decline around our house in recent years, so have scruples. This came to my attention a few weeks ago, when Jon mentioned he had bought stock in Calgene.<\/p>\n<p>\u201cCalgene is using genetic engineering on tomatoes,\u201d said Jon. \u201cThey are trying to increase solids. They have a big contract with Campbell Soup. It might be very profitable.\u201d<\/p>\n<p>\u201cTomatoes!\u201d I gasped. \u201cYou mean they\u2019re going to do something else to tomatoes? And you<\/p>\n<figure id=\"attachment_17652\" aria-describedby=\"caption-attachment-17652\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/barbarafalconernewhall.com\/2014\/04\/17\/the-sad-state-of-the-supermarket-strawberry\/\" rel=\"http:\/\/barbarafalconernewhall.com\/2014\/04\/17\/the-sad-state-of-the-supermarket-strawberry\/\"><img decoding=\"async\" class=\"size-large wp-image-17652 \" title=\"plate-of-strawberries\" src=\"http:\/\/barbarafalconernewhall.com\/wp-content\/uploads\/2014\/04\/IMG_2406-2-580x387-500x333.jpg\" alt=\"Five red, seemingly juicy, strawberries rest on a blue and whtie plate. Photo by BF Newhall\" width=\"500\" height=\"333\" \/><\/a><figcaption id=\"caption-attachment-17652\" class=\"wp-caption-text\">The supermarket strawberry &#8212; it looks juicy enough on the outside. <em>Photo by BF Newhall<\/em><\/figcaption><\/figure>\n<p>gave them money?\u201d<\/p>\n<p>Jon has been married to me for 10 years. We had courted for six years before that. I thought he knew how I felt about tomatoes.<\/p>\n<p>I also thought he had scruples. I married him for his scruples.<\/p>\n<p>Was this not the very man who, a decade and a half ago, refused to pay 20 percent of his federal income taxes\u2014the 20 percent he figured would be used to finance the Vietnam War?<\/p>\n<p>Wasn\u2019t this the man who railed against multinational corporations, who refused to take a straight job, to wear a suit?<\/p>\n<p>We have softened up over the years. It\u2019s true. Both of us.<\/p>\n<p>I still pay my Sierra Club dues, but I ruthlessly throw away \u2013 unopened\u2014fund-raising letters from the Save Mono Lake Committee.<\/p>\n<p>As for Jon, he now owns several suits and keeps his hair close-cropped.<\/p>\n<p>He shaved off his mustache six years ago, in order to make a good impression on our son Peter\u2019s birth family the day we adopted him.<\/p>\n<p>Jon has even written a computer program for that bank of banks, the Bank of America.<\/p>\n<p>But I draw the line at the tomato. As I saw it, Jon was financing \u2013 with our hard-earned money\u2014the final obliteration of the tomato.<\/p>\n<p>He has shown more concern for the snail darter than the tomato. And he has never seen a snail darter, let alone had one on his plate.<\/p>\n<p>I skimmed through the Paine-Webber report on Calgene.<\/p>\n<p>Sure enough, the company had \u201cdeveloped a portfolio of genetically useful genes,\u201d including two that would increase the \u201cshelf life\u201d and \u201cprocessing thickness\u201d of the tomato.<\/p>\n<p>You can\u2019t fool me. Shelf life and processing thickness are agronomese for pulpy.<\/p>\n<p>I got on the phone with Dan Wagster, Calgene\u2019s chief financial officer, up in Davis. Yes, it was true, he conceded, tomatoes today are \u201cbred for shipping, not eating.\u201d<\/p>\n<p>That is because, when a traditional plant breeder selects for certain characteristics (firmness, for example), other genes (for flavor, perhaps) tend to get diluted.<\/p>\n<p>But, not to worry, said Wagster. Using its new genetic engineering techniques, Calgene will some day produce a tomato that is thick-skinned and firm \u2013 but flavorful.<\/p>\n<p>Sounds like an apple.<\/p>\n<p>But, who knows, maybe they\u2019re on to something up at Calgene. Maybe genetic engineering will be the salvation of the American tomato.<\/p>\n<p>Meanwhile, I think I\u2019ll plant my own.<\/p>\n<p><em>Reprinted by Permission of the Oakland Tribune<\/em><\/p>\n<p><em>Full disclosure: No way did I ever plant tomatoes. Nice thought, but who has time to grow their own food with a job, a husband, a house, a couple cats and two little kids to look after?<\/em><\/p>\n<p><em>If you enjoyed this post, you might like <a href=\"http:\/\/barbarafalconernewhall.com\/2012\/04\/24\/a-meat-eater-speaks-her-mind\/\">&#8220;Confessions of a Carnivore: Why It&#8217;s OK to Eat Meat &#8212; Sorta,&#8221;<\/a>\u00a0 <a href=\"http:\/\/barbarafalconernewhall.com\/2013\/07\/04\/the-windmills-of-mason-county-art-or-blight\/\">&#8220;The Windmills of Mason County &#8212; Blight or Art?&#8221;\u00a0 <\/a>or<a href=\"http:\/\/barbarafalconernewhall.com\/2009\/05\/22\/a-case-of-the-human-condition-jane-johnston-schoolcraft-and-the-native-american-i-wanted-to-be\/\"> &#8220;Jane Johnstone Schoolcraft and the Indian I Wanted to Be.&#8221;<\/a><\/em><\/p>\n<figure id=\"attachment_17691\" aria-describedby=\"caption-attachment-17691\" style=\"width: 580px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/barbarafalconernewhall.com\/2014\/04\/17\/the-sad-state-of-the-supermarket-strawberry\/\" rel=\"http:\/\/barbarafalconernewhall.com\/2014\/04\/17\/the-sad-state-of-the-supermarket-strawberry\/\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-17691 \" title=\"humungous-strawberry\" src=\"http:\/\/barbarafalconernewhall.com\/wp-content\/uploads\/2014\/04\/IMG_2487-2-580x387.jpg\" alt=\"A strawberry the size of a tangerine purchased at the Safeway supermarket in California. Photo by BF Newhall\" width=\"580\" height=\"387\" \/><\/a><figcaption id=\"caption-attachment-17691\" class=\"wp-caption-text\">Look what arrived in our kitchen a week after I photographed the strawberry above &#8212; an even bigger strawberry, this one the size of a tangerine. Jon got it at Safeway supermarket. <em>Photo by BF Newhall<\/em><\/figcaption><\/figure>\n<figure id=\"attachment_17692\" aria-describedby=\"caption-attachment-17692\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/barbarafalconernewhall.com\/2014\/04\/17\/the-sad-state-of-the-supermarket-strawberry\/\" rel=\"http:\/\/barbarafalconernewhall.com\/2014\/04\/17\/the-sad-state-of-the-supermarket-strawberry\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-17692 \" title=\"huge-hollow-strawberry\" src=\"http:\/\/barbarafalconernewhall.com\/wp-content\/uploads\/2014\/04\/IMG_2526-2-580x387-500x333.jpg\" alt=\"A strawberry the size of a tangerine purchased at Safeway supermarket is yellowish and partly hollow inside. Photo by BF Newhall\" width=\"500\" height=\"333\" \/><\/a><figcaption id=\"caption-attachment-17692\" class=\"wp-caption-text\">This is what it looked like inside &#8212; fibrous and partly hollow. <em>Photo by BF Newhall<\/em><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/barbarafalconernewhall.com\/2014\/04\/17\/the-sad-state-of-the-supermarket-strawberry\/\" rel=\"http:\/\/barbarafalconernewhall.com\/2014\/04\/17\/the-sad-state-of-the-supermarket-strawberry\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-17656 aligncenter\" title=\"Ripe-strawberries\" src=\"http:\/\/barbarafalconernewhall.com\/wp-content\/uploads\/2014\/04\/IMG_2377-2-580x387-500x333.jpg\" alt=\"Large, red strawberries on a blue and white plate. Photo by BF Newhall\" width=\"500\" height=\"333\" \/><\/a><\/p>\n<p>I\u2019m worried about the strawberry. It\u2019s too late for the tomato. Its innards were transformed into colorless, flavorless \u2013 but easily shippable \u2013 pulp decades ago. Which is why I\u2019m concerned about the strawberry. Is it going the way of the tomato? <a href=\"http:\/\/barbarafalconernewhall.com\/2014\/04\/17\/the-sad-state-of-the-supermarket-strawberry\/\">Read more.<\/a><\/p>\n","protected":false},"author":2,"featured_media":17642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1190,34,1191,1192,29,55,81,82,1055,866,1193,1194],"class_list":["post-17637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-case-of-the-human-condition","tag-cooking","tag-dont-miss","tag-food","tag-genetic-engineering","tag-jon","tag-family-stories","tag-oakland-tribune","tag-on-the-funny-side","tag-shopper-barb","tag-shopping","tag-strawberries","tag-tomatoes"],"_links":{"self":[{"href":"http:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/posts\/17637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/comments?post=17637"}],"version-history":[{"count":0,"href":"http:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/posts\/17637\/revisions"}],"wp:attachment":[{"href":"http:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/media?parent=17637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/categories?post=17637"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/tags?post=17637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}