{"id":25021,"date":"2016-07-07T00:01:54","date_gmt":"2016-07-07T07:01:54","guid":{"rendered":"http:\/\/barbarafalconernewhall.com\/?p=25021"},"modified":"2016-07-07T00:01:54","modified_gmt":"2016-07-07T07:01:54","slug":"brooke-warner","status":"publish","type":"post","link":"https:\/\/server.stagingweb3.net\/barbarafalconernewhall\/brooke-warner\/","title":{"rendered":"Brooke Warner: Getting Published Is Easier Than Ever. Getting Discovered, Not So Much"},"content":{"rendered":"<figure id=\"attachment_25023\" aria-describedby=\"caption-attachment-25023\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-25023 size-large\" src=\"http:\/\/barbarafalconernewhall.com\/wp-content\/uploads\/2016\/07\/writing-books0001-500x323.jpg\" alt=\"A stack of books on getting published in the library of author Barbara Falconer Newhall. Photo by Barbara Newhall\" width=\"500\" height=\"323\" \/><figcaption id=\"caption-attachment-25023\" class=\"wp-caption-text\">A new book by Brooke Warner\u00a0will join this stack of how-to-get published books\u00a0bristling with sticky notes. (If this image is a little soft, it&#8217;s because my trusty point-and-shoot is in the shop.) Photocopy by Barbara Newhall<\/figcaption><\/figure>\n<p><em>By Barbara Falconer Newhall &#8212;<\/em>\u00a0Until I met Brooke Warner, I thought I&#8217;d never need to read another how-to-get-published\u00a0book. I&#8217;ve got a whole shelf of them in my writing room, marked up in pencil and ink and bristling with <!--more-->annotated sticky notes\u00a0&#8211;&#8220;How to Write a Book Proposal,&#8221; &#8220;Thinking Like Your Editor,&#8221; and &#8220;Platform,&#8221; to name a few.<\/p>\n<p>I thought I knew it all: How to write the perfect pitch. How to write to write a query letter, a book proposal, a chapter outline. How to find an agent, a publisher a publicist, a market &#8212; a reader. You get the idea.<\/p>\n<p>I also thought that the whole point of writing a book was to reach\u00a0thousands, maybe\u00a0tens of thousands of readers, with nice\u00a0royalties pouring in as the icing on the cake.<\/p>\n<p>Then along came\u00a0Brooke Warner <a href=\"http:\/\/brookewarner.com\/\" target=\"_blank\" rel=\"noopener\">with her latest\u00a0book<\/a> &#8220;Green Light Your Book: How Writers Can Succeed in the New Era of Publishing&#8221; (She Writes Press, 2016).<\/p>\n<p>I came across author and book\u00a0by chance at the Bay Area Book Festival in Berkeley a few weeks ago. I bought a copy\u00a0as a courtesy after chatting with Brooke. A few days later,\u00a0I took a peek at it over breakfast and I couldn&#8217;t put it down. Hours later I was still reading it, still in my PJs.<\/p>\n<p>It turns out that the world of book publishing has changed dramatically: Since I first set my sights on writing a book. Since I bought my first how-to book, &#8220;The Shortest Distance Between You and a Published Book&#8221; by Susan Page, back in 1990-something. And since I first signed a contract with Patheos Press for &#8220;Wrestling with God&#8221; in 2013.<\/p>\n<h5>Getting Published vs. Getting Discovered<\/h5>\n<p>Susan Page&#8217;s book served me well when <a href=\"http:\/\/WrestlingWithGodBook.com\" target=\"_blank\" rel=\"noopener\">&#8220;Wrestling with God&#8221;<\/a> was still a gleam in my eye. But the publishing world has since been turned upside down \u00a0&#8212; thanks to online book retailers like Amazon, thanks to ebooks, and thanks to the recent\u00a0surge\u00a0of self-published books.<\/p>\n<p>Getting published is easier than ever. Getting your book discovered &#8212; not so much.<\/p>\n<p>Here&#8217;s what Brooke has to say\u00a0about he fast-changing state of book publishing these days:<\/p>\n<ul>\n<li><strong>Big Mergers, Big Five, Big Money.<\/strong> As a result of mergers and acquisitions in recent years, traditional publishing\u00a0is now controlled by five big, big corporations. The bottom line for them &#8212; most of the time &#8212; is no longer &#8220;Is this a fine book that has a contribution to make?&#8221; The bottom line now is &#8212; the bottom line. Big money. The pressure is on editors and authors to be &#8220;more commercial,&#8221; resulting in what Brooke regards as a general dumbing down of the publishing world.<\/li>\n<\/ul>\n<ul>\n<li><img decoding=\"async\" class=\"alignright wp-image-25041 size-medium\" src=\"http:\/\/barbarafalconernewhall.com\/wp-content\/uploads\/2016\/07\/warner-green-li-bk-20001-193x300.jpg\" alt=\"Cover of 2016 book by Brooke Warner, &quot;Green Light Your Book.&quot; \" width=\"193\" height=\"300\" \/><strong>The New Wild West Book Scene.<\/strong> Some\u00a0300,000 books were published traditionally in the US in 2014. And self-published books totaled a whopping 458,564 in 2013. This sheer volume of books &#8212; and choices for readers &#8212; is creating a Wild West state of flux for the\u00a0publishing landscape.<\/li>\n<\/ul>\n<ul>\n<li><strong>Discoverability &#8212; Suck It Up and Play Ball.<\/strong>\u00a0The surfeit of books creates\u00a0a new problem &#8212; discoverability &#8212; for author and publisher,\u00a0both traditional and independent. Yes, anyone can get published, says Warner, but it&#8217;s difficult to get media attention and get discovered by readers when there is so much competition. Readers have more places than ever to spend their book-buying dollars. Good books languish. Brook&#8217;s tough-love advice to new\u00a0authors: &#8220;Suck it up and play ball.&#8221;<\/li>\n<\/ul>\n<ul>\n<li><strong>Respectability Replaces\u00a0Vanity.<\/strong> Self-publishing has become respectable as numerous authors &#8212; established and wannabe &#8212; have opted to keep control of the publication of their books. Vanity press has lost its stigma. Still, very few authors, traditionally published or otherwise, make impressive sales or readership with their first books.<\/li>\n<\/ul>\n<ul>\n<li><strong>Hybrid Presses.<\/strong> A middle ground has emerged &#8212; hybrid publishing, whereby an author pays for some or all of the publication expenses in return for higher royalty rates. (Brook&#8217;s company She Writes Press, founded in 2012 is an example.)<\/li>\n<\/ul>\n<ul>\n<li><strong>Platform, Platform, Platform.<\/strong> Platform is more important than ever. More than ever, traditional publishers are reluctant to take you on if you don&#8217;t have an established reader base. And, more than ever,\u00a0self-published authors\u00a0need to establish a\u00a0fan base well before publication if they are to sell books.<\/li>\n<\/ul>\n<ul>\n<li><strong>Sales in the Three Figures.<\/strong> Some industry observers assert\u00a0that the book market is more skewed than ever. Not so long ago, under the old traditional publishing model, a few books would sell one million copies, and tens of thousands of books would sell in the four figures. Today,\u00a0some book series might sell more than 10 million copies, while hundreds of thousands\u00a0of lesser-known books sell a couple hundred\u00a0copies or fewer.<\/li>\n<\/ul>\n<ul>\n<li><strong>Fast Turn-Around.<\/strong> On the up side: the turn-around on self-published books can be astonishingly fast. &#8220;Green Light Your Book&#8221; was published in 2016, but in it Brooke mentions events that took place just months before, in 2015.<\/li>\n<\/ul>\n<p>The take-away:\u00a0if you really want to turn that gleam in your eye into a book, there are lots of people out there willing to help make it happen &#8212; editors, designers, publishing outfits, publicists, people like Brooke Warner &#8212; for a price.<\/p>\n<p>Will you find\u00a0enough readers to make it worth\u00a0your time and cash investment? Maybe, maybe not. Which makes this\u00a0the new bottom line: Do you care how much money you make? Do you care how many readers&#8217; lives are brightened by that gleam in your eye?<\/p>\n<p><em>More about writing at <a href=\"http:\/\/barbarafalconernewhall.com\/2013\/03\/08\/more-personal-essay-writing-tips-stolen-from-my-coaches\/\" target=\"_blank\" rel=\"noopener\">&#8220;Personal Essay Writing Tips &#8212; Begged, Borrowed and Stolen from My Writing Coaches.&#8221;<\/a>\u00a0 Also, <a href=\"http:\/\/barbarafalconernewhall.com\/2014\/04\/03\/tulips-and-sex-writing-as-if-everyone-i-know-were-dead\/\" target=\"_blank\" rel=\"noopener\">&#8220;Tulips and Sex &#8212; Writing as If Everyone I Know Were Dead.&#8221;<\/a><\/em><\/p>\n<blockquote>\n<h5 style=\"text-align: center;\">Tried and True How-to Books<\/h5>\n<h6 style=\"text-align: center;\">(Minus some\u00a0old favorites that are surely outdated by\u00a0now)<\/h6>\n<p>&#8220;Green Light Your Book: How Writers Can Succeed in the New Era of Publishing,&#8221; Brooke Warner, <a href=\"https:\/\/www.shewrites.com\/\" target=\"_blank\" rel=\"noopener\">She Writes Press<\/a>, 2016.<\/p>\n<p>&#8220;Platform: Get Noticed in a Noisy World: A Step-by-Step Guide for Anyone with Something to Say or Sell,&#8221; Michael Hyatt, Thomas Nelson, 2012.<\/p>\n<p>&#8220;Thinking Like Your Editor: How to Write Great Serious Nonfiction &#8212; and Get It Published,&#8221; Susan Rabiner &amp; Alfred Fortunato, Norton, 2002.<\/p>\n<p>&#8220;You Should Really Write a Book: How to Write, Sell, and Market Your Memoir,&#8221; Regina Brooks and <a href=\"https:\/\/www.goodreads.com\/author\/show\/150102.Brenda_Lane_Richardson\" target=\"_blank\" rel=\"noopener\">Brenda Lane Richardson<\/a>, St. Martin&#8217;s Griffin, 2012.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-25041\" src=\"http:\/\/barbarafalconernewhall.com\/wp-content\/uploads\/2016\/07\/warner-green-li-bk-20001-322x500.jpg\" alt=\"Cover of 2016 book by Brooke Warner, &quot;Green Light Your Book.&quot;\" width=\"300\" height=\"466\" \/><\/p>\n<p>Author-publisher Brooke Warner says turning an idea into a published book is easier and more respectable than ever.\u00a0Anyone with a little cash and lots of time can do it. But getting your book into the hands of paying readers &#8212; that&#8217;s something else. Read more.<\/p>\n","protected":false},"author":2,"featured_media":25023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,52],"tags":[1088,1749,134,1750,1751,1752,34,646,1753,1754,69],"class_list":["post-25021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-writing-reading","category-the-writing-room","tag-book-openers-2","tag-book-publishers","tag-books","tag-brenda-lane-richardson","tag-brooke-warner","tag-discoverability","tag-dont-miss","tag-getting-published","tag-platform","tag-she-writes-press","tag-writing-tips"],"_links":{"self":[{"href":"https:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/posts\/25021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/comments?post=25021"}],"version-history":[{"count":0,"href":"https:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/posts\/25021\/revisions"}],"wp:attachment":[{"href":"https:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/media?parent=25021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/categories?post=25021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/server.stagingweb3.net\/barbarafalconernewhall\/wp-json\/wp\/v2\/tags?post=25021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}