+1-732.822.6478

130K

Total Impressions

Google Search Console

81

Total Clicks (GSC)

Organic search clicks

+31.4%

Active Users Growth

Google Analytics · 90 days

+41.8%

Event Count Growth

5K total events

12

Avg. Search Position

Improving rapidly

+29.8%

Sessions Growth

396 total sessions
  • About the Client

MD Website Designs

MD Website Designs is a specialized digital agency focused exclusively on building high-performance websites and SEO strategies for healthcare providers — including urologists, orthopedic clinics, eye care centers, and other medical specialists. With deep expertise in YMYL (Your Money or Your Life) content and Google’s E-E-A-T framework, they help medical practices dominate local and national search results.
Healthcare Web Design
Urology SEO
Orthopedic SEO
Eye Clinic SEO
Medical PPC
YMYL Compliant
E-E-A-T Optimized
  • The Challenge

Why They Needed Healthcare SEO

  • What The Problems
  • Average keyword position sitting at #42 — buried deep on page 4+
  • Only 81 clicks despite 130K impressions — CTR at 0.1%
  • No structured content for high-intent medical keywords like "SEO for healthcare website"
  • Competitors like Stratedia and other niche medical SEO agencies outranking on all major terms
  • Low E-E-A-T signals — insufficient author credentials and medical authority markup
  • PPC keywords (Urology PPC, Lakewood, Camden, Edison) not supported by organic content
  • AI Search (Google SGE/AIO) not surfacing the site due to thin topical authority
  • 🎯 What Was at Solution
  • Healthcare SEO is hyper-competitive — YMYL sites need max credibility signals
  • Each ranking lost = patients choosing a competitor clinic
  • AI Overviews (Google AIO) now capture 30-40% of top search traffic — being excluded means invisible to patients
  • Keywords like "SEO for urology" and "local SEO for urology practices" had clear commercial intent but zero organic coverage
  • PPC spend was not backed by organic content — wasted ad budget
  • Our Strategy

Division Web Design's Healthcare SEO Approach

Keyword Architecture

Built a complete topical map around "healthcare SEO" with supporting clusters for urology, orthopedic, eye care, and local PPC terms

Healthcare SEO
Urology SEO

E-E-A-T Content Strategy

Published YMYL-compliant pillar pages and supporting blogs with author credentials, medical citations, and structured data markup

YMYL Compliant
Schema Markup

Technical SEO Audit

Fixed Core Web Vitals, improved mobile performance, resolved crawl errors and duplicate content issues across all service pages

Core Web Vitals
Mobile-First

AI Search Optimization

Structured content to appear in Google AI Overviews (AIO) and ChatGPT search for queries like "best SEO for healthcare website"

AIO Optimized
AI Search Ready

Local SEO for Clinics

Optimized location-specific landing pages for NJ markets — Lakewood, Camden, Edison — aligning PPC and organic keywords

Local SEO
PPC Alignment

Authority Link Building

Earned medical and healthcare industry backlinks to boost domain authority specifically for YMYL healthcare category signals

Healthcare Links
DA Growth
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  • GSC Data

What Google Search Console Showed

Over the 3-month campaign period (Feb 27 – May 26, 2026), Google Search Console recorded 130,000 total impressions and 81 organic clicks with a 0.1% CTR. The average position of 42 reflects the starting baseline — significant ranking momentum is visible in the trend data, with impressions growing consistently week over week.
Source: Google Search Console · Feb 27 – May 26, 2026 · Daily view
  • Google Analytics

Traffic Growth (Last 90 Days)

Google Analytics 4 data for the last 90 days (Mar – May 2026) shows 159 active users, 396 sessions, 5K events — all with significant year-over-year growth. The consistent upward trend in the chart confirms organic traffic is responding to the healthcare SEO strategy.
Source: Google Search Console · Feb 27 – May 26, 2026 · Daily view
  • Google Analytics

Google AIO & SGE Visibility

One major win of this campaign: MD Website Designs’ content for “SEO for Urology” now appears in Google’s AI Overview (AIO). The page is being cited as a source inside Google’s AI-generated answer panel — meaning patients and healthcare marketers searching for urology SEO information see the brand before any organic blue links. This AI Search visibility is a direct result of structuring content with clear definitions, numbered frameworks (5 key pillars), and YMYL-compliant authority signals.
Source: Google Search Console · Feb 27 – May 26, 2026 · Daily view
  • Keyword Rankings

Keyword Rankings

Source: Google Search Console · Feb 27 – May 26, 2026 · Daily view

Results That Speak for Themselves

130K

Search Impressions

Google Search Console

+31.4%

Active Users Growth

vs previous period

+41.8%

Event Count Growth

5K total events

#1

PPC Agency Lakewood

Page 1 ranking

#2

Local SEO Urology

High-intent keyword

AIO

AI Overview Featured

SEO for Urology
  • Case Studies

Ready to Get Results Like MD Website Designs?

Division Web Design delivers verified, data-backed healthcare SEO campaigns. We use real GSC, GA4, and AI Search data — no estimates, no guesswork.
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  • Testimonials

What Our Clients Are Saying

See why businesses trust our team for stunning web design, creative branding, and results-driven digital solutions.

Contact Us

We’d love to hear about your business goals and how we can help you achieve them. Get in touch today to schedule your free consultation and get started.
Or call us: +1 732.822.6478